LONDON — Gin is delicious. But, alas, not all delicious things are good for you.
That could be about to change, as someone has developed a gin with purported anti-ageing properties.
Aptly named Anti-AGin, the gin is distilled with ingestible collagen and “age-defying” botanicals. Collagen levels dwindle as we grow older, causing wrinkles and a loss of firmness in skin.
Dining on collagen — the protein that holds your whole body together — is nothing new, however. In Japan, a burgeoning number of “beauty restaurants” have long been serving food containing chunks of collagen, and supermarkets have been responding to growing demand for collagen-rich foods, such as sweets and noodles.
The gin — commissioned by Warner Leisure Hotels — was created by food and drink alchemists Bompas & Parr.
The gin doesn’t come cheap, however. Retailing at £34.99 ($50), you can buy the gin via drinksupermarket.com.